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Jerry Lockspeiser: What do you do when it is all over? Lessons for business from sport

Published:  29 August, 2024

It has been a great summer for sports enthusiasts. The football Euros in Germany were followed by a captivating Olympics in Paris. Footballers and Olympians were razor focused on achieving their best and produced amazing displays. The winners went home with a medal. But what does life hold for them afterwards?

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Drinks One to ‘revolutionise’ drinks brands’ path to market

Published:  01 November, 2023

New drinks agency Drinks One has launched an ecommerce arm aimed at both trade and consumer as part of its disruptive strategy to allow brands to bypass the traditional middleman.

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