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New Zealand Winegrowers announces brand overhaul

Published:  11 January, 2023

New Zealand Winegrowers has unveiled a new logo and global brand identity, rolled out across the organisation's key international markets.


Symington Family Estates launches new ‘School of Port’ series

Published:  21 October, 2021

Symington Family Estates has launched a new video course ‘School of Port’, an online video course about port and the Douro.


Joe Fattorini: Branching out with bright ideas

Published:  26 May, 2020

Have you been on more video-conferencing calls than usual? Zoom, Teams, FaceTime, even venerable Skype – all seem to have found their moment. We can understand why now, but why not before? The marketer Rory Sutherland once suggested video conferencing never took off because it was “the poor man’s business travel”, not “the rich man’s phone call”. But lockdown life forces us to reframe our view of video conferencing. Today it’s everyone’s business travel. Today everyone sees its value.


#VirtualHappyHour releases promotional video

Published:  02 April, 2020

Following its launch two weeks ago, #TheVirtualHappyHour has partnered with events business Team Spirit to create a video in support of the campaign.


Amazon Prime Now to offer one hour delivery on wine and spirits

Published:  01 July, 2015

Amazon yesterday launched one hour delivery in London on select products including several of its beer, wine and spirits offerings with its new Prime Now service.


Jose Cuervo's Dons of Tequila global bartender competition kicks-off

Published:  07 April, 2015

Last week Jose Cuervo launched its Dons of Tequila competition, which provides the winning bartender the chance to harvest their own agave crop in Mexico and blend their own labelled tequila.


VIDEO: The stars shined brightly at inaugural Skin Côntact concert for Wine Relief raising £10,000

Published:  11 March, 2015

The wine industry's first ever rock band, Skin Côntact, took the wine trade by storm on Monday night on stage at London's Vinopolis wowing the audience and helping to raise over £10,000 for Wine Relief, the wine trade's initiative for Comic Relief.


Lidl comes out top of the grocers for the most effective Christmas TV ad

Published:  12 December, 2014

As if Lidl's 2014 could not get any better, it has now been found to have produced the most effective Christmas television advert, even beating John Lewis's Monty the penguin in to second place.


#LidlSurprises and #AldiFestiveFeast host pop up restaurants in London

Published:  26 November, 2014

It seems the German discounters are not content at ripping up the UK grocery retail sector, they are now having a go at the on-trade too with news that they are moving into the ever popular world of pop-up restaurants.


France Summit video: what French producers and generics think of the UK market

Published:  20 November, 2014

Being able to highlight the steps they are taking to promote French wine in the UK as well as understand more the challenges of the British market were some of the key reasons producers and French generic and promotional bodies attended last month's Harpers France Summit.


France Summit video: UK trade figures on how to get the most out of French wine

Published:  20 November, 2014

The chance to understand the France wine category better, hear the views of leading UK buyers, distributors and retailers and meet like-minded people in the trade were some of the key reasons given by visitors  who attended last month's Harpers France Summit.


TescoGate results video: Chief executive Dave Lewis in his own words

Published:  23 October, 2014

Tesco's chief executive is looking to "re-energise" the company following the "body blow" of its financial scandal, but has so far revealed scant detail of his plans.


Lock Stock's Guy Ritchie links up with David Beckham to make Haig whisky TV advert

Published:  17 October, 2014

Guy Ritchie, the UK film director behind Lock Stock and Two Smoking Barrels director and the recent Sherlock Holmes film series, has linked up with David Beckham to make the first TV advert for his new Haig Club whisky.


Here's a right corking video for you...

Published:  09 October, 2014

Here's a video after our own heart here at Harpers Uncorked. As part of last month's Wines of the Beautiful South tasting you might have seen a special "cork" wall which doubled up as an actual live art installation.


David Beckham officially launches new Haig Club whisky globally

Published:  06 October, 2014

David Beckham officially launched Haig Club Scotch whisky today, which is produced by Diageo in partnership with the world famous footballer and British talent agent Simon Fuller.


Morrisons goes head to head against other grocers with new price-matching scheme

Published:  03 October, 2014

Morrison's announced it is newest strategy in taking on discount grocers Aldi and Lidl for the first time with the introduction of the a new price-matching loyalty card scheme called 'Match & More.'


Lidl: what makes it so successful?

Published:  03 October, 2014

The new "Lidl Surprises" tagline is the latest UK brand-positioning success story from the hard discounter. Gemma McKenna looks at how its buying strategies are now expanding its wine offer


Diageo's Smirnoff vodka launches £15m campaign

Published:  23 September, 2014

Smirnoff vodka has launched a £15 million marketing campaign - including TV advertising - in order to grow the category and make it more accessible.


The Harpers to entertain you!

Published:  17 September, 2014

Harpers Team @harperswine


Chief of the week: The Dude

Published:  05 September, 2014

This week the Claret Pimpernel raises a White Russian to Jeff Bridges, whose new short film called the "The White Russian" was released this week by Kahlúa Productions, as a tribute to the drink he made famous in the cult film, The Big Lebowski.