Joe Fattorini: Branching out with bright ideas

By Joe Fattorini

Published: 26 May, 2020

Have you been on more video-conferencing calls than usual? Zoom, Teams, FaceTime, even venerable Skype – all seem to have found their moment. We can understand why now, but why not before? The marketer Rory Sutherland once suggested video conferencing never took off because it was “the poor man’s business travel”, not “the rich man’s phone call”. But lockdown life forces us to reframe our view of video conferencing. Today it’s everyone’s business travel. Today everyone sees its value.

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