Stricter rules governing how images of under 25s are used in alcohol marketing, new guidelines on promoting lower strength drinks and closer ties with the Advertising Standards Authority are all key facets of the Portman Group's revised code of practice.
Read more...Pernod Ricard-owned vodka brand Absolut has revamped its Drinkspiration iPhone app to provide personalised drink recommendations and fresh cocktail ideas for the new iPhone 5.
Read more...Pernod Ricard has reported a "good overall performance" for the first quarter of 2012, despite the "less than favourable" economy and "softness" in western Europe.
Read more...Pernod Ricard-owned Chivas Brothers has begun the planning process for its new Speyside whisky distillery on the site of the disused Imperial Distillery, acquired by Chivas Brothers in 2005.
Read more...Malibu has launched limited edition Malibu Snowcoco in the off-trade ahead of the festive season.
Read more...WSTA chief executive Miles Beale has warned that the government's U-turn on minimum pricing would lead to a "pause" in the industry's co-operation.
Read more...Pernod Ricard UK's Denis O'Flynn, Alison Levett of Enotria and Glenn Caton of Laithwaite's are three of the keynote speakers at next week's Wine & Spirit Trade Association conference.
Read more...Pernod Ricard owned brand, Chivas Regal, has launched the first in a annual series of limited editions under its new Made for Gentlemen concept.
Read more...The Independent Complaints Panel has ruled the design of the Absolut London bottle does not have a particular appeal to under 18s, after Alcohol Concern lodged a complaint.
Read more...Pernod Ricard has introduced Malibu Red to the UK market ahead of the run-up to the festive season.
Read more...Campo Viejo has teamed up with Grand Designs to offer consumers the chance to win £25,000 to make their own dream home project a reality.
Read more...Pernod Ricard UK has created 4 million individually designed and numbered bottles for its new limited edition Absolut Unique range.
Read more...Pernod Ricard's annual results show its best growth since the financial crisis began - up 8% - although UK sales tumbled by 4%.
Read more...Patrick Ricard, the head of global wine and spirits firm Pernod Ricard, has died suddenly aged 67.
Read more...Jacob's Creek has signed a sponsorship deal with the Jonathan Ross Show on ITV1.
Read more...In part two of Harpers' report on Pernod Ricard UK's festive plans for 2012, we take a look at what the drinks giant will be doing to promote its leading brands this Christmas.
Read more...The biggest money-spinning opportunity this Christmas is wines in the £6.50 to £8.50 price bracket and spirits costing £14 to £21.
Read more...Pernod Ricard-owned Brancott Estate has teamed up with travel information provider Lonely Planet to launch an on-pack promotion as part of its Curious Journeys initiative.
Read more...Pernod Ricard UK and the Automobile Association (AA) plan to tackle the issue of drink-driving among young UK adults, through the launch of the fourth phase of their anti-drink-driving marketing campaign.
Read more...Ooberstock, the new Amazon-style wholesaler, has added a comprehensive spirits range to its growing portfolio.
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