Pernod Ricard has announced plans for its biggest summer campaign yet, where it plans to reach more than 42 million consumers through sponsorship, digital and experiential marketing.
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Pernod Ricard's Scotch whisky arm Chivas Brothers has announced the global launch of its latest expression under luxury...
Read more...The harvest in Australia took place up to six weeks earlier than 20 years ago, according to Pernod Ricard.
Read more...Pernod Ricard has announced that growth in Q3 was driven by emerging markets and the US.
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Beefeater has announced plans to launch a unique hand-crafted, ultra-premium gin in June, designed to challenge the way...
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A Beefeater limited edition bottle featuring photos from 1,000 people who entered the gin's MyLondon competition last...
Read more...Pernod Ricard is to extend its pricemarked Malibu range by introducing a £12.99 70cl bottle later this month.
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Pernod Ricard is adding a Garnacha varietal to its Campo Viejo brand adding as it looks to increase the number of its well-recognised yellow labels on shelf.
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New Zealand winery Brancott Estate is anticipating a balanced, moderate yield for the 2013 vintage, following a disappointing harvest last year.
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New Zealand winery Brancott Estate is anticipating a balanced, moderate yield for the 2013 vintage, following...
Read more...Pernod Ricard is to roll out its Olmeca tequila brand's Tahona Society cocktail competition for the fourth year. The competition aims to educate bartenders about tequila and it culminates in week-long trip to Mexico.
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Pernod Ricard has announced personnel changes which see Laurent Lacassagne head up Chivas Brothers and Christian...
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Pernod Ricard has redesigned the bottles of Malibu in a bid to help the brand appeal to a wider audience.
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Jacob's Creek has released a new series of short films called the True Character Series in a campaign that includes...
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Pernod Ricard has launched the first limited edition Sauvingon Blanc for its Brancott Estate brand.
Read more...US wine giant Jacob's Creek has launched low-alcohol Summer Blush, at 5.5% abv, just in time for the summer months.
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Pernod Ricard-owned Beefeater gin is to open London's first ever gin distillery visitors' centre at the back end of 2013...
Read more...Pernod Ricard owned, Beefeater Gin is to open London's first ever gin distillery visitor centre at the back end of 2013, with the aim of telling the story of London gin .
Read more...As today's era is all about provenance and heritage, Pernod Ricard is taking its gins into 2013 via a bygone age with new packaging for its Plymouth Gin portfolio.
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Australian wine brand Jacob's Creek has begun its 2013 vintage with early reports from winemakers predicting high-quality...
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