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Jonathan Simms to be brand ambassador for Pernod Ricard UK Champagnes

Published:  09 December, 2013

Pernod Ricard UK has appointed Jonathan Simms as its new ambassador for its Champagnes brands.

Pernod Ricard UK has appointed Jonathan Simms as its new ambassador for its Champagnes brands.

Simms, who is former business and Champagne development manager at Vranken Pommery Monopole UK, is to be responsible for Pernod's two Champagne brands Perrier-Jouët and GH Mumm. 

Simms has worked on both Pernod Ricard brands before.

He said: "I cannot wait to become reacquainted with them.  While Champagne has been my work, over the years it has also become my absolute passion too.  Not only are these are truly wonderful wines with fabulous heritage, they have impeccable liquid credentials too.  

"As if that were not enough, both Houses have exciting, contemporary positionings: in the arts world for Perrier-Jouët - and F1 for GH Mumm.  What more could a man want?"

Simms began his drinks career at Seagram's wine arm, Deville and spent nearly six years working in a UK and international capacity, with a portfolio that included both Perrier-Jouët and G.H. Mumm.  The brands were sold to Allied Domecq - and he moved there a few months later, as key account manager and stayed for five years.

After a stint working on spirits at Whyte & Mackay, he returned to the Champagne fold with Vranken-Pommery Monopole across Diageo's two wine divisions, Justerini & Brooks and Percy Fox and later when it was spun off as a standalone agency.

Simms  takes over the ambassador role from external consultant Neil Phillips, who has been working with the Houses for six years, but has stepped down to pursue other commitments. Phillips will continue to represent the brands at occasional events through the year.

Vicky Wood, head of marketing, Champagne at Pernod Ricard UK, said: "We are thrilled to welcome Jonathan on board.  His knowledge and relationships are superb.  He will be a powerful asset to our sales and marketing machine, both in the UK - and for our colleagues in France too."