Pernod Ricard is spearheading its 2013 Christmas campaign with a raft of new products, including a vodka launch already successful in the United States, a lower-alcohol variety for its flagship wine brand, Brancott Estate, and mainstream brandy, Domecq 1820.
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Pernod Ricard UK is introducing digital smartphone-enhanced technology to its Malibutique concept this summer.
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Pernod Ricard-owned Absolut vodka is releasing a £13.49 price-marked 50cl bottle aimed at driving sales in the independent off-trade.
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Patrick Venning, marketing director at Pernod Ricard UK, looks at the biggest breakthroughs in the wine category and the challenges and opportunties facing the industry in the years to come.
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Erin Smith looks at how Adam Boita keeps an iconic brand such as Absolut fresh in consumers' minds through the use of limited editions and other innovations
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Pernod Ricard has once again teamed with the Automobile Association (AA) for another phase of its anti-drink driving campaign, which encourages drivers to "accept responsibility" when it comes to drinking and driving.
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French drinks group Pernod Ricard has reopened the Glen Keith Scotch whisky distillery as it bets on future generations' thirst for Scotland's "water of life".
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Pernod Ricard is gearing up for the British Grand Prix by releasing limited edition jeroboams of Mumm Champagne in the UK, to highlight the brand's long-running sponsorship of Formula One.
Read more...Pernod Ricard has announced plans for its biggest summer campaign yet, where it plans to reach more than 42 million consumers through sponsorship, digital and experiential marketing.
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Pernod Ricard's Scotch whisky arm Chivas Brothers has announced the global launch of its latest expression under luxury...
Read more...The harvest in Australia took place up to six weeks earlier than 20 years ago, according to Pernod Ricard.
Read more...Pernod Ricard has announced that growth in Q3 was driven by emerging markets and the US.
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Beefeater has announced plans to launch a unique hand-crafted, ultra-premium gin in June, designed to challenge the way...
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A Beefeater limited edition bottle featuring photos from 1,000 people who entered the gin's MyLondon competition last...
Read more...Pernod Ricard is to extend its pricemarked Malibu range by introducing a £12.99 70cl bottle later this month.
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Pernod Ricard is adding a Garnacha varietal to its Campo Viejo brand adding as it looks to increase the number of its well-recognised yellow labels on shelf.
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New Zealand winery Brancott Estate is anticipating a balanced, moderate yield for the 2013 vintage, following a disappointing harvest last year.
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New Zealand winery Brancott Estate is anticipating a balanced, moderate yield for the 2013 vintage, following...
Read more...Pernod Ricard is to roll out its Olmeca tequila brand's Tahona Society cocktail competition for the fourth year. The competition aims to educate bartenders about tequila and it culminates in week-long trip to Mexico.
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Pernod Ricard has announced personnel changes which see Laurent Lacassagne head up Chivas Brothers and Christian...
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