Pernod Ricard is banking on the return of a pre-pandemic Christmas atmosphere this year, with its festive campaigns revealing a heavy focus on leveraging treating behaviours amid a tense economy, bouyed by the world cup.
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Pernod Ricard has partnered with local communities in London and Scotland for the tenth edition of its Responsib’All Day – an initiative set up with the aim of helping to protect and restore biodiversity around the UK.
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Multinational Pernod Ricard has posted record turnover from sales during the first half of the fiscal year (beginning July 2021), earning global revenues of €5,959m, with an organic growth of +17%.
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Pernod Ricard has announced plans to distribute American whisky Rabbit Hole in the UK – the first European market to receive allocations of the brand.
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French international Pernod Ricard has finalised an agreement to purchase a leading UK retailer of wines and spirits.
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Drinks giant Pernod Ricard has been awarded ‘Lead’ status by the United Nations Global Compact for the third consecutive year for its work on sustainability.
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Organic sales at Pernod Ricard fell 9.5% as a result of the Covid-19 crisis, the company has reported, with revenues for the year to 30 June reaching €8.5bn.
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As consumers attempt to recreate a simplified on-trade experience in the home, which new trends and habits will remain post-lockdown? Lisa Riley reports.
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French giant Pernod Ricard has grown its stake in the “fast-growing” mezcal segment via Ojo de Tigre, a small-batch spirit made from sustainable agave.
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Fifteen rare single malts are matriculating over to Pernod Ricard UK’s main portfolio, significantly ramping up the French giant’s stake in the Scotch whisky category.
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Baijiu, China’s most popular and deeply historic spirit, could be making its way to the UK thanks to a new partnership with French giant Pernod Ricard.
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French giant Pernod Ricard is consolidating in an effort to cut costs after it emerged that sales in France have fallen by €60 million (£53.4 million) over the past two years.
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Pernod Ricard is encouraging retailers and on-trade operators to think about Christmas in a series of moments and occasions that run throughout October, November and December, with different opportunities at different points through the three-month period.
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Pernod Ricard UK is embracing the no and low trend with a premium alcohol-free dark spirit.
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Pernod Ricard UK is further expanding the top end of its gin portfolio with leading Canadian brand Ungava.
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Pernod Ricard is capitalising on encouraging growth in the Scotch category with the launch of its new Chivas XV.
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The shift to premium spirits has happened and is here to stay, opening up a multimillion pound opportunity for the UK’s bars and restaurants this festive season.
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Pernod Ricard has had a pat on the back from UK environment secretary Michael Gove after 500 of its staff spent the day clearing rubbish from river banks and beaches across the UK.
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Pernod Ricard has renewed its long-standing partnership with Wincanton in the UK.
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Pernod Ricard wine brand Campo Viejo, is hoping to take on the might of Prosecco by appealing to younger consumers with its Campo Viejo Cava Brut Reserva.
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