A survey conducted for The Gin Guild by One Poll showed that almost two-thirds of on-trade customers (62%) ask for a specific gin by name rather than settling for the generic house gin when ordering a G&T. The results suggest half request tonic by name too.
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Part of the famous Quaglino's restaurant in London's West End has been converted into a gin garden for guests to make their own cocktails in a promotion by Tanqueray.
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Diageo has signed up as one of five official corporate partners for a massive street party to mark the Queen's 90th birthday next summer.
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Diageo has said it will fight to overturn a ban on an ad for Smirnoff vodka imposed by the Advertising Standards Authority.
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Johnnie Walker has joined up with the Honda Formula 1 team to launch a campaign for consumers to make an anti drink-driving pact.
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The UK final of Diageo Reserve's World Class bartending competition has been won by Ali Reynolds of Hakwsmoor in London's Spitalfields.
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Johnnie Walker has retained its title as the world's leading alcohol power brand - but risks losing the crown in future years.
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Diageo's (Bloomberg: DGE:LN) stock has been climbing in early morning trading up nearly 7% following news of a potential takeover of the drinks' giant.
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Diageo is rolling out new packaging for Smirnoff following the launch of its £4.5m "We're Open' campaign across Europe earlier this month.
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As World Whisky Day kicks of tomorrow, Diageo explains that the rise of social media has helped boost interest in the spirit.
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Global drinks Diageo is said to be mulling the sale of its wine division.
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Published: 27 April, 2015
Diageo is mulling the fate of United Spirits boss Vijay Mallya, after its Indian- based subsidiary issued a vote of no-confidence in him over the weekend.
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Published: 16 April, 2015
Diageo saw net sales fall 0.7% in the third quarter of this year, with volumes also down 0.8%.
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Published: 02 April, 2015
Diageo has acquired control of South African beer business United National Breweries, after snapping up the remaining 50% of the business.
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Published: 30 March, 2015
The Alcohol Health Alliance is today calling on the Premier League to follow the lead of sporting organisations in France and look outside the alcohol industry for future high profile sponsorship deals.
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Published: 23 March, 2015
Diageo is stepping up its commitment to innovation as part of a commercial strategy that will see levels of npd boosted across its drinks portfolio.
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Published: 23 March, 2015
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Published: 20 March, 2015
Diageo is searching nationwide for the best British bartender to represent the UK in Diageo's Reserve World Class 2015 bartending competition in South Africa later this year.
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Published: 19 March, 2015
Diageo is to provide on-pack calorie advice on typical servings across its spirits, beers and wine, it announced today.
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Published: 02 March, 2015
Last week Diageo completed the full acquisition and control over Tequila Don Julio from Jose Cuervo in exchange for Bushmills Irish whiskey brand.
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