Connected packaging could become 'main' marketing bridge to customers
Published: 03 February, 2022
More and more brands are using QR codes and smartphone apps to transform simple packaging into digital experiences.
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Lanchester goes digital with in-venue ordering platform
Published: 09 July, 2020
Lanchester Wines has unveiled its newest technological innovation – an online order and pay tool to help on-trade venues re-open while observing social distancing rules.
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Digital packaging: how smart is your bottle?
Published: 15 August, 2017
The impact of digitisation is so powerful that most marketers and brand designers are only just grasping the need for a more holistic approach, writes James Harmer of Touch design and innovation agency
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