Connected packaging could become 'main' marketing bridge to customers
Published: 03 February, 2022
More and more brands are using QR codes and smartphone apps to transform simple packaging into digital experiences.
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Connected packaging revs up
Published: 07 January, 2022
At any one time, there are an average of seven trillion pieces of packaging in the world. The opportunities offered by technology to engage with consumers via the bottle are only just getting started, says Jo Gilbert.
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Digital packaging: how smart is your bottle?
Published: 15 August, 2017
The impact of digitisation is so powerful that most marketers and brand designers are only just grasping the need for a more holistic approach, writes James Harmer of Touch design and innovation agency
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