Connected packaging could become 'main' marketing bridge to customers
Published: 03 February, 2022
More and more brands are using QR codes and smartphone apps to transform simple packaging into digital experiences.
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Packaging’s conflicting objectives
Published: 14 January, 2022
After 18 months of escalating online demand and consumers being immersed in “online shopping training”, the packaging industry is being tasked with satisfying supercharged convenience, sustainability and luxury trends, which , finds Jo Gilbert, is quite the challenge.
Connected packaging revs up
Published: 07 January, 2022
At any one time, there are an average of seven trillion pieces of packaging in the world. The opportunities offered by technology to engage with consumers via the bottle are only just getting started, says Jo Gilbert.
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Harpers Design Awards 2021 – The Winners
Published: 13 December, 2021
People buy with their eyes and clever design can also deliver strong cues as to what will be in the bottle, conveying clear messages that help bridge the gap between consumer and producer, as Andrew Catchpole reports from this year’s Harpers Design Awards.
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Chilean multinational furthers sustainability drive
Published: 25 November, 2021
One of South America's largest wine producers has introduced a new set of sustainability requirements, including stringent rules pertaining to bottling and packaging.
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Long read: Will this be the decade the wine industry ditches glass?
Published: 24 June, 2021
Émilie Steckenborn, sommelier, education consultant and creator of the Bottled in China podcast, delves into the wine industry’s reliance on often coloured, non-recyclable glass while giving the lowdown on this year’s biggest sustainable launches.
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Enjoying the great outdoors
Published: 26 May, 2021
With some restrictions easing but others still in place, drinks companies are capitalising on practical solutions to outdoor drinking, as Lisa Riley reports.
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LWF: Time to bottle it on glass?
Published: 19 May, 2021
As carbon emissions and the broader topic of sustainability climb back up the agenda, one of the more forward-looking sessions at London Wine Fair (LWF) 2021 cut to the heart of the issue.
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Diageo collaborates on sustainable glass bottle trial
Published: 08 April, 2021
Diageo has collaborated in a pilot project to pioneer the lowest carbon footprint glass bottles ever produced for a Scotch whisky brand.
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UK glass manufacturer creates 'world’s most sustainable glass bottle'
Published: 09 February, 2021
Glass container manufacturer Encirc has create what it claims to be the world’s most sustainable glass bottle.
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First roll out of Absolut’s paper bottle launches in the UK
Published: 25 January, 2021
Pernod Ricard’s flagship vodka brand, Absolut, will be rolling out its prototype “paper” bottle from today (25 January), initially in both the UK and Sweden.
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Embracing sustainable thinking
Published: 07 January, 2021
Bacardi’s new plant-based, entirely biodegradable bottle marks a new era for packaging and design ambition, which aims to push sustainably crafted products to the front of the mass-market shelf.
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Innovation showcase
Published: 15 December, 2020
James Lawrence rounds up the biggest launches from a tumultuous, yet ever-creative, year
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The winners: Harpers Design Awards 2020
Published: 07 December, 2020
Each year the entries for Harpers Design Awards deliver much to delight, with the bar raised time and again, and so it proved once more with our 2020 judging. This year delivered many exemplary category winners, along with a host of worthy gold, silver and bronze medals.
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Banrock Station launches first flat-bottled wines
Published: 03 November, 2020
Banrock Station, the Accolade Wines brand, is to release two of its wines in flat bottles made from 100% recycled plastic for the first time.
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Lindeman's goes carbon neutral in Europe
Published: 07 October, 2020
The Lindeman’s wine brand is set to be certified carbon neutral in Europe, thanks to a new partnership between brand-owner Treasury Wine Estates (TWE) and the Carbon Trust.
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Brand and packaging rethink needed as convenience and sustainability trends accelerate
Published: 15 July, 2020
A major shift in the way alcoholic drinks are packaged, dispensed and branded may well be here to stay in the wake of the pandemic.
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Q&A: Rowena Curlewis, CEO & co-founder, Denomination
Published: 21 May, 2020
Designer Rowena Curlewis talks trends and packaging design in a post-pandemic world. Andrew Catchpole tunes in.
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Change of pace: How Covid/climate pressures are accelerating innovation of packaging and design
Published: 20 May, 2020
With drinks fast evolving to meet consumer trends, design and packaging has an ever more important role in communicating change, writes Andrew Catchpole
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Drinks trade ranks poorly on new sustainability index
Published: 10 February, 2020
The drinks industry is lagging behind other business sectors in its approach to sustainability, according to a new report published today.
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