Who has signed up?
As of July 2011, 220 firms have signed up to the deal, with 110 of those agreeing to the alcohol pledges. Jeremy Beadles, chief executive of the WSTA and co-chairman of the Responsibility Deal's alcohol, says the drinks trade's participation is "way beyond other sectors".
As of July 2011, 220 firms have signed up to the deal, with 110 of those agreeing to the alcohol pledges. Jeremy Beadles, chief executive of the WSTA and co-chairman of the Responsibility Deal's alcohol, says the drinks trade's participation is "way beyond other sectors".
However, a number of health bodies pulled out of signing the deal at the eleventh hour, calling the deal toothless and accusing the government of being in the pockets of the big business. These included the Royal College of Physicians, the British Liver Trust, the British Association for the Study of the Liver, the Institute of Alcohol Studies, the British Medical Association and Alcohol Concern.
The full list can be found at http://responsibilitydeal.dh.gov.uk/
A selection of companies includes:
- AB InBev UK
- AIM Alcohol in Moderation
- Alcohol Education Trust (The)
- ASDA
- Association of Licensed Multiple Retailers
- Bacardi Brown - Forman Brands
- Beam Global Spirits & Wine
- Berry Bros & Rudd Limited
- Beverage Brands
- Bibendum Wine Ltd
- Bottle Green Limited
- BrandPhoenix Limited
- British Beer & Pub Association....
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