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MATTHEW CLARK WHOLESALE IS TO DISBRIBUTE ............

Published:  23 July, 2008

Matthew Clark Wholesale is to distribute Brown-Forman's Fratelli Bolla Italian wine brand. The wines will be in the next MCW wine list - the source of around 20% of all of the wine sold in the on-trade. David Cox, regional director for Brown-Forman, said: We have great ambitions for Bolla in terms of both its premium wine development and overall sales and distribution growth. We see the link-up with Matthew Clark Wholesale as a cornerstone to helping achieve this.' Bolla's distribution was focused in the traditional Italian restaurant and delicatessen sector. Alivini will continue to sell Bolla Wines to this customer base.

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