Visitors to ProWein on the increase

Published: 04 April, 2011

Visitor numbers were up 5% to 38,000 at this year's ProWein show, and there were 200 more exhibitors than last year.

From 27 to 29 March over 3,600 exhibitors from some 50 countries were presented at the trade show in Düsseldorf. The increase in visitor numbers was boosted by rising interest from Asia, notably from Thailand and Hong Kong. The visitor survey showed that 80% are directly involve in purchasing decisions.

Hans Werner Reinhard, deputy managing director at the exhibition centre Messe Düsseldorf, said: "ProWein was impressively able to underline its status as the leading international fair measured by all key performance indicators. It brings the supply and demand sides of the wine and spirits market together at an international level in a uniquely professional atmosphere and it is the perfect meeting point for the sector to showcase trends and innovations, to discover and discuss."

The German Wine Institute's managing director Monika Reule said: "German exhibitors are posting positive results for this year's ProWein. They particularly praised the quality of trade visitors from home and abroad. Attracting special attention this year were the excitedly awaited wines from the 2010 vintage whose quality was rated very positively overall by the experts."

More than 1,000 red and white wines were on show at ProWein's central tasting zone featured under the headings "Trend Experiences: Tradition versus Modernity" or "How Oenology determines Wine Styles".

The dates for ProWein 2012 and 2013 have already been set: ProWein 2012: 4 to 6 March, ProWein 2013: 24 to 26 March.

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