Celebrate Mardi Gras with Southern Comfort

Published: 01 February, 2011

Bacardi Brown-Forman Brands is urging publicans and bar owners to get into the true spirit of New Orleans with bespoke party kits.

More than 4,500 Southern Comfort-branded kits will be available to on-trade establishments in the lead up of Mardi Gras on March 8. Four types of kits will be given away, all of which will include beads, drip mats, posters, bunting and banners communicating the strap line "calling all bead throwers and party goers" or highlighting Southern Comfort's Mardi Gras serve - a hot and spicy Southern Comfort Cajun Thunder shot.

Southern Comfort is also giving outlets the opportunity to win £200 of stock and prizes for their venue by taking a photo of their Mardi Gras POS display and uploading it onto the Bacardi Brown-Forman Brands trade website.

Domenick Scioli said: "We are delighted to be bringing the spirit of New Orleans and Mardi Gras to the on-trade once again and encourage bar owners and publicans to use their Mardi Gras kits to maximum effect this February and March. We would therefore encourage establishments to stay fully stocked with Southern Comfort at all times and create eye-catching displays this Mardi Gras."

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