Paul Henry, one of the most public faces in the Australian wine business, has resigned from his role at the Australian Wine & Brandy Corporation.
Henry, who has been general manager for market development for the past seven years, will leave the organisation on December 10.
The Englishman, a former Harpers journalist, will continue to do some consultancy work connected with fine wine promotion for the generic body.
Chief executive Andrew Cheesman said: "After seven years of service to the organisation and the Australian wine sector, in which time he has made a significant contribution to the development and implementation of key industry strategies, Paul has decided to explore broader opportunities and personal development outside the organisation.
"The Australian Wine & Brandy Corporation will commence a search for a marketing director. The successful candidate will be charged with working closely with our wine community and its allied agencies to deliver renewed programmes and activities that meet the fast moving agenda of the whole category.
"We will also take this opportunity to broaden a number of existing roles, offering development and career opportunities to people in our teams.
"AWBC are building a commercially aware and customer focused culture where industry needs are at the very centre of our business. We are embracing change which includes introducing new people, new ideas and a different approach into our business."