Majestic's former chief executive Tim How has joined Enotria as deputy chairman.
Prior to his retirement, How spent 19 years at Majestic, and since then has taken on non-executive roles at Henderson Group plc and DSG International plc.
He is also chairman of Rayner and Keeler, a private optical products business, a governor of the Peabody Trust and the current chairman at the Wine & Spirit Trade Association.
How joins Enotria with immediate effect. Alison Levett, chief executive at Enotria, said: "I am absolutely thrilled to have Tim How join the Enotria board. He brings exceptional knowledge and experience of the wine sector, and I know he will be a great asset to our business.
"I am really looking forward to working with him and the fresh perspective that he will undoubtedly provide."