BACARDI AND BROWN-FORMAN COME TOGETHER

Published: 23 July, 2008

Bacardi-Martini Limited and Brown-Forman Beverages UK have announced the start of their new cost-sharing agreement for distribution in the UK. The two companies will operate the arrangement under the new trading name of Bacardi Brown-Forman Brands. Bacardi-Martini Limited will benefit under the new agreement by sharing distribution, storage, transportation and logistical expenses of its own brands with Brown-Forman in the UK. The cost-sharing arrangement will enable both Bacardi-Martini Limited and Brown-Forman to invest more time and money in building their complementary brand portfolios. Both Bacardi-Martini Limited and Brown-Forman will retain control over their respective brands. The Bacardi-Martini Limited brands incorporated in the agreement include Bacardi Rum, Bacardi Breezers, Bombay Sapphire Gin, Martini vermouth, Drambuie liqueur and Glenmorangie whisky. Brown-Forman brands include Jack Daniel's, Southern Comfort liqueur, Finlandia vodka and Woodford Reserve Bourbon. Stella David, managing director, Bacardi-Martini Limited, said: By forming our agreement under Bacardi Brown-Forman Brands, we will seek to maximise the opportunities of the two companies to grow our businesses in the spirits market.'

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