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Ultra-premium launch for Belvedere

Published: 22 July, 2009

Belvedere vodka has launched an ultra-premium spirit flavoured with ginseng and guarana for nightclubs and high-end members bars.

IX - pronounced One-X - has an infusion of nine ingredients in all, including acai, ginger, jasmine, eucalyptus, three-cinnamon, black cherry and sweet almond.

A standard-sized bottle of the 50% abv brand will retail at around the £50 mark.

IX will also be available in magnums.

The packaging features a design by graffiti artist Andre Saralva, with a tag in electric pink.

Charles Gibb, president of Millennium, the vodka and rum division of Moet Hennessy, said: "We have created a new style of vodka, with its distinctive packaging and taste especially developed to capture the excitement of the night."

Belvedere IX is best served neat and frozen with a grapefruit twist, the producer said.

The brand will be launched in the UK, US, Canada, France, Singapore and Australia this year.

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