Ultra-premium launch for Belvedere
Belvedere vodka has launched an ultra-premium spirit flavoured with ginseng and guarana for nightclubs and high-end members bars.
IX - pronounced One-X - has an infusion of nine ingredients in all, including acai, ginger, jasmine, eucalyptus, three-cinnamon, black cherry and sweet almond.
A standard-sized bottle of the 50% abv brand will retail at around the £50 mark.
IX will also be available in magnums.
The packaging features a design by graffiti artist Andre Saralva, with a tag in electric pink.
Charles Gibb, president of Millennium, the vodka and rum division of Moet Hennessy, said: "We have created a new style of vodka, with its distinctive packaging and taste especially developed to capture the excitement of the night."
Belvedere IX is best served neat and frozen with a grapefruit twist, the producer said.
The brand will be launched in the UK, US, Canada, France, Singapore and Australia this year.
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56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
