Newton the new face of Martini
UK actress Thandie Newton is to be unveiled as the new face of Martini's 'stay beautiful marketing campaign.
UK actress Thandie Newton is to be unveiled as the new face of Martini's 'stay beautiful marketing campaign.
The Crash and W star will help promote the lightness of the Martini range and will act as a brand ambassador of the new Martini Rosso blend.
Martini is keen to push the fact that a serve of the new drink amounts to one unit of alcohol.
The new campaign showcasing Newton was filmed in an exlusive London members' club.
Newton follows celebrities and actors such as George Clooney and Natalie Imbruglia as the face of the brand.
Brand owners Bacardi Brown-Forman are investing £5.6m in a slick marketing campaign designed to encourage customer reappraisal, focusing on the female 25-34 age group.
Bacardi Brown-Forman plan to leverage a number of Martini assets across fashion, film and Formula One motor racing to help promote the brand.
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