Strong 2008 sales for Gallo

Published: 23 February, 2009

Sales of E&J Gallo wines surged upwards in 2008 despite tough economic conditions, the company has announced.

The winery revealed that it saw more than 5.5 million nine-litre cases sold in the UK last year.

The flagship brand, Gallo Family Vineyards, was at the spearhead of 2008s success. It retained a 5% share in the UK market.

The brand - which already has 92% weighted distribution - has new listings in Waitrose and BP forecourts for its Turning Leaf and in Thresher for its Sycamore Canyon brand.

Sales of E&J Gallo rosé wine continued to grow in 2008, with off-trade sales rising by 13.5%.

Gallo Family Vineyards White Grenache was the fastest growing of all wines in the top five - up by 5.3%. Sales of Gallo Family Vineyards White Zinfandel grew by 4.2%, maintaining its position as the number three best selling rosé wine in Britain. Combined, Gallo Family Vineyards rosé wines account for 18% of the rosé category in the UK.

In the last four weeks of 2008, the total Gallo Family Vineyards portfolio grew 13% in off-trade sales, posting the greatest growth during the Christmas period among the top five wine brands. Gallo Family Vineyards Turning Leaf showed a healthy 23.6% growth in Christmas trading period.

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