Retailers gear up for Fairtrade Fortnight

Published: 20 February, 2009

Fairtrade Fortnight kicks off on Sunday 22 February and retailers across the country supporting it with price promotions on Fairtrade wines.

Fairtrade Fortnight kicks off on Sunday 22 February with retailers across the country supporting it with price promotions on Fairtrade wines.

The Co-op, which has the largest Fairtrade wine range in the UK, will run a television and cinema advertising campaign during the Fortnight highlighting its commitment to Fairtrade and launch two new wines. It will also have 20% off all own-brand Fairtrade Wines.

Nicholas Ingham, founder of Fairtrade wine brand Equality, urged the trade and consumers to support the Fairtrade. "It's quite simple - you don't have to change your shopping habits - just enjoy a bottle of great wine and know that you are making a difference to the producers and their communities," he said.

The Fairtrade Foundation has reported a massive rise in sales in 2008. UK Fairtrade sales increase by 43% to reach an estimated retail value of more than £700 million.

However purchases of wine are still low compared with other Fairtrade products such as bananas and coffee. Wine Intelligence research has shown 72% of consumers who were aware of Fairtrade wine said they would be prepared to pay an extra 50p for a wine made by Fairtrade producers; 45% said they would pay an extra £1 or more.

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