Asda "fastest growing wine retailer" in the UK
New figures released today show Asda to be the fastest growing wine retailer in the UK.
New figures released today show Asda to be the fastest growing wine retailer in the UK.
Figures from independent retail analysts TNS indicate that the supermarket has achieved a 49% year on year growth rate to grow its market share by 15% in the same period.
The new figures come as Asda this month launches a major range change across its wine category, adding 24 wines to its selection within the £10 to £15 price range in a bid to attract more AB shoppers.
Asda's head of wine trading, Karen Doran, said: "We are the fastest growing wine retailer in the UK. As well as the 49% value growth, our market share has risen by 34.3% over a 12 week period.
"Our market share stands at 15.5% and shows Asda's commitment to delivering quality wines combined with value prices is really hitting the mark with customers."
According to research by Asda, 44% of people find wine buying an ordeal, while another 44% can't find the product they're looking for.
Improved facings to assist shoppers have been introduced, along with vertical blocking by country and clear price hierarchy.
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