Joined-up thinking: The regions working together
Published: 10 September, 2026
Regional collaborations have long been a strategy in the world of wine trade events and promotions – and the logic is sound too. If the right balance is struck there are benefits and efficiencies to be reaped for trade customers, exhibiting wineries, importers and the generic bodies themselves.
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Registered in England No. 6646125. VAT No. 938 4452 95