English still wine emerges from fizz shadow

English still wine remains a niche proposition. According to Worldpanel by Numerator, for the 52-week period ending 22 March 2026, total off-trade value sales sat at just below £3m. To put this figure into perspective, the category represents 0.1% of consumers’ retail still wine spend. The most recently available bottle production figures from Wine GB showed that, in 2024, still wine made up 31% (around 3.3 million bottles) of the total (10.7 million), with sparkling accounting for the remaining 69%.