Decoding Champagne’s future fortunes
Published: 17 October, 2025
Over the past 15 years, Champagne’s premium swagger has been tested to the max. In key global markets – not least the UK – retail and on-trade sparkling wine lists have diversified considerably, while consumers are increasingly price sensitive amid the cost-of-living crisis. The result is a complex market evolution for Champagne: one that mixes pain with opportunity.
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