The curious shift to earlier dining in the on-trade
Published: 29 August, 2025
A recent report by Zonal and CGA by NIQ Insights has revealed that the average preferred time for dinner bookings now is 6.12pm, which suggests that for every group sampling a set menu at 7.30pm, another is sharing small plates and a mineral water at 5.00pm.
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Registered in England No. 6646125. VAT No. 938 4452 95
