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Headline Heroes: Prosecco’s commitment to sustainability

Published:  25 July, 2025

The vineyards around the town of Conegliano, in Italy’s Veneto, are among Europe’s most picturesque. In summer, the steep hills are carpeted with vines producing Glera grapes for Prosecco: this is the home of Prosecco Conegliano Valdobbiadene DOCG. It looks idyllic, yet the challenges of sustainability here are real – prompting the authorities of both the DOCG and the bigger Prosecco DOC to act.

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