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The rapid rise of low and no

Published:  11 July, 2025

Moderation, sober-curious, low and no. All buzzwords those in the drinks industry have become very familiar with over the past five years. At KAM’s Low & No: Drinking Differently conference, it was clear to attendees that far from being a brief fad, the parallel trends of rising moderation alongside the growth of the low & no category, are resolutely here to stay.

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