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On-trade: Finding value in hidden gems

Published:  04 July, 2025

It is not, to paraphrase P. G. Wodehouse, difficult to distinguish between the current world of hospitality and a ray of sunshine. Many businesses have never fully recovered post Covid; inflation (and short vintages) have sent prices skyrocketing, and customers are feeling the pinch. They eat out less, spend less and grumble more.

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