The intriguing potential of indie loyalty schemes
Published: 02 July, 2025
“You don’t earn loyalty in a day. You earn loyalty day by day,” counselled US marketing guru and author Jeffrey Gitomer. Yet despite the clear advantages, customer loyalty schemes – ubiquitous across many retail sectors – remain an underused resource among UK independents. The question is, why?
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Registered in England No. 6646125. VAT No. 938 4452 95
