The Loire remains one of France’s greatest export success stories: a touchstone for fresh, vibrant and multifaceted wines that pair irresistibly and effortlessly with food. Moreover, in a zeitgeist where ‘cost-of-living crisis’ has become part of the everyday lexicon, the region stands out for offering consistently high quality at reasonable prices. For the independent sector – where delivering value has never been more crucial – that’s a combination not to be overlooked.
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