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Sober curious: why events should expand their drinks offerings

By Chris Losh

Published: 17 February, 2025

Hospitality events are way behind the curve when it comes to their alcohol-free drinks offering, according to a new report published by the team at Club Soda. It shines a spotlight on a sclerotic system in which wholesalers, distributors, venues, event organisers and caterers express good intentions in the area yet routinely underdeliver.

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