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Guy Woodward: LVMH and the cult of personality

Published:  12 September, 2024

I copped a bit of flak recently for heading to Spain for the global launch of Dom Pérignon’s 2015 vintage, rather than attending the London bash. It’s a fair cop. Though if you felt a 48-hour London-to-Barcelona jaunt was indulgent, you should have seen the press corps from Japan, Korea and the US. I trust there was plenty of carbon-offsetting to cover those business-class flights…

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