The endless benefits of bulk
Levi’s and Lego; Marc Jacobs and Snoopy; Gucci and a TikTok trainspotter. These are just some of the unlikely collaborations between brands we’ve seen in recent years. The world of retail is a volatile market, made more uncertain by Covid and near-deserted high streets, but one trend is keeping things alive and has engaged the younger generation in particular – cross-brand products.
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