South Africa's giant leap

Published: 23 July, 2008

A few weeks ago, Sophie Waggett of Wines of South Africa (WOSA) was more than a little worried. She was in Cape
Town and awaiting the arrival of a group of 20 on-trade buyers from the UK, most of whom she'd never met. The origins of this scenario began last year, when WOSA was forced to recognise that South African wines, while generally in growth, were seriously underperforming in the UK on-trade: only 5% market share, compared to 10% in the off-trade.

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