Last chance to register for AWMB indies promotion

By Lisa Riley

Published: 17 February, 2021

The Austrian Wine Marketing Board (AWMB) is inviting indies to promote its wines as part of its Austrian Wine Time promotion to be in what a chance to win a 'special prize'.

With only a week left to register, the specialised retail promotion – launched in partnership with Harpers in support of indies – is set to run throughout March, with outlets encouraged to promote Austrian wines in their stores and online during the month.

“We want to thank independent retailers for all the support they have given Austrian wine over the years. Together, we’ve seen the Austrian wine category grow in both size and quality, even in these challenging times. Austrian wine is on the map and in 2021, we’re all about retail, driving business through your doors and encouraging sales,” said the AWMB.

To be in with a chance to win, retailers must offer at least three different Austrian wines during the entire month; launch a promotional offering (ie three bottles for a special price), discounts, or something similar; display a banner/poster/placard with information about Austrian wine in-store, on their website and/or social media channels using #austrianwine and tag @austrianwine.

In addition, retailers taking part must provide basic sales data of Austrian wine sold during the month (this will be kept confidential).

Optional activity includes indies hosting virtual Austrian tastings during the month and highlighting such initiatives on their website and social media channels.

Full details of the promotion and a link to register can be found here.

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