This site uses cookies in order to function properly and to allow us to improve our service.
By using this site you consent to the use of cookies. Find out more HERE

Subscriber login Close [x]

Going Deutsch

Published: 23 July, 2008

I think UK consumers are absolutely ready for German wines. In fact, they already prefer them - they just don't know it yet.' With these bold words, Nicky Forrest of Phipps PR puts the
case for a Teutonic revival. Phipps was appointed UK agent for the German Wine Institute in 1998, and Nicky has been directly involved ever since. Yet, given a history of year-on-year decline and margins cut to the bone, as well as the level of ingrained prejudice among consumers and the trade, she and her company face one hell of a challenge.

Access to this article is restricted.

You need to have a valid subscription to access this content. If you already have a subscription please log in.

Subscribe

Subscribe today for unrestricted access to ALL content and receive all email newsletters.

Already a subscriber?

Please log in using the link at the top of the page to see this article and all subscriber-only content.