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Wine Paris and Vinexpo Paris to run simultaneously

Organisers said the combined approach was taken in response to industry demand and would allow producers, trading companies and brands to “optimise their resources and benefit from an event with maximum impact”.

It would also “unquestionably promote the events’ appeal and act as a magnet for national buyers and draw international buyers to the French capital, at a time of the year which is conducive to buying".

Wine Paris, a joint venture between Vinisud and Vinovision, was launched earlier this year. It was the first collective approach by all the founding marketing boards to create the first major international wine business event in Paris and “exceeded expectations” with 26,700 visitors, of which 30% were from outside France, attending the three-day event, beating its target of 25,000.

In February it said nearly 70% of the original exhibitors had confirmed their presence on an increased scale for Wine Paris 2020.

Both Wine Paris and Vinexpo Paris will retain their individual characteristics, but holding them at the same time offers an “additional asset that will strengthen France’s position as a major crossroads for engagement and the promotion of all French regions and vineyard sites, as well as international wine regions,” organisers added.

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