Żubrówka Biała to launch in the UK

By James Halliwell

Published: 08 May, 2019

Żubrówka Biała, the best-selling premium vodka in Poland and one of the fastest-growing vodka brands in Europe, has revealed plans to launch in the UK.

Every fifth bottle of vodka purchased in Poland is now Żubrówka Biała, with Żubrówka saying the brand is the same size as the entire UK off-trade vodka market by volume.

Biała, meaning "white" in Polish, is produced using high quality grain and distilled seven times, which Żubrówka said delivers a “premium quality product at a mainstream price”.

Emma Burns, international brand manager at Żubrówka, said “unlike many of the mass-produced brands, Żubrówka Biała combines history and heritage with outstanding taste. Given its supreme smoothness and clear links to nature, Biała is the perfect choice for consumers seeking a premium-tasting base spirit to create a huge range of cocktails.

“We’ve worked with our distillery in Polmos Bialystok to bring the best Polish vodkas to the UK market. We’re delighted to be launching Biała at such an exciting time for the category.”

Żubrówka Biała will be available across all channels in the UK in 20cl and 70cl bottles and will be imported and marketed by Roust.

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