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William Grant & Sons’ brings back ‘Unwrapped’ tour

Designed exclusively for the UK hospitality industry, ‘Unwrapped’ is based on a series of brand ambassador-led talks that deliver insight, knowledge and skills to the on-trade. Subjects range from ‘How to find the courage to be happy’ to ‘The power of storytelling’.

The 2019 series will be begin in Bristol on 25 March, followed by Manchester on 13 May, finally arriving in London in November.

Sam Baxendale, owner of the KIN Bar, who attended the 2018 Edinburgh launch event of Unwrapped, said: “It was an extremely enjoyable and enlightening day of socialising and education. I found it different to other training or brand events as there was little to no "mixology" talk. The subjects discussed were those close at heart to each Brand Ambassador. I feel this makes the relevance of Unwrapped more widespread and inclusive to the whole hospitality industry, and not just those focused on cocktails.”

Fabiano Latham, Reyka Vodka UK Brand Ambassador, said following the “great feedback we received after our Unwrapped launch event, the entire brand ambassador team are thrilled to be visiting even more cities and engaging more bartenders. Through this initiative we can reach like-minded individuals, share our passion and provide today’s bartenders with tools and advice to best equip them for success in this amazing industry – something which is really close to all of our hearts.”