Benevolent Ball raises £50,000
The Benevolent Ball, held at new venue the Natural History Museum last night, raised £50,000 for the industry charity.
Attended by 430 senior members and UK drinks industry personalities, the event got off to a sparkling start in the Salon des Champagnes, where guests had the opportunity to network and mingle with fellow members of the trade in the Fossil Way before making their way into the Hintze Hall for dinner.
Guests were welcomed by Joe Fattorini, who bravely shared his story of how he has benefitted from the charity, following which chairman Michael Saunders addressed the room with a speech about the “vital importance of regular donations to keep the charity’s work going”.
Saunders also took the opportunity to launch the new donors’ campaign of the charity - ‘It Could be Me’, which is aimed at encouraging current supporters to become regular donors of The Benevolent.
He also reiterated his appeal to spare a drink a month for The Benevolent, saying “the idea of donating the equivalent of a drink a month to the charity is possible for all”.
Thanking all sponsors and friends in the industry, chief executive Chris Porter, said: “I am thrilled that our vision to host the Benevolent Ball in a bigger venue to accommodate the greater demand that we knew was there has resulted in such a great evening. I am delighted with the amount that we have raised.”
A highlight of the night was the entertainment provided by master of ceremonies Charles Metcalfe, whose skilful verbal persuasions led the Power Pledge initiative, allowing The Benevolent to raise over £13,500 in less than 10 mins.
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