Wine Australia launches new website
Wine Australia has launcheda website to promote Australian wine.
The ‘Australian Wine Made Our Way’ brand platform, located at www.australianwine.com, is supported by the Australian government’s $50 million Export and Regional Wine Support Package.
The website will show off Australia’s 65 premium wine regions with winemaker profiles, stories, regional events and insights into some of Australia’s most popular wine varieties.
The new website formed part of a broader strategy by Wine Australia to build perception of and demand for Australian wine - and wine tourism among the wine trade and consumers in Australia’s largest and fastest-growing export markets, said chief executive officer Andreas Clark.
“We are excited to showcase the people, places and processes that make Australian wines unique with wine consumers globally,” he said.
“Our targeted events, media and education campaigns – such as the recently launched Australian Wine Discovered education programme – are amplifying positive sentiment, interest and excitement around the Australian wine category, and building trade and consumer demand for our wine and tourism offerings.”
Wine Australia was are also increasing its presence on social media and e-commerce platforms globally to better speak with consumer audiences, he added.
“In the past, our resources have been largely trade focused; the $50 million package is allowing us to step up consumer engagement through digital media and connect with a larger audience.”
Keywords:
Search
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
