Lea & Sandeman expands on-trade team

By Lisa Riley

Published: 17 January, 2019

Lea & Sandeman has expanded its on-trade team with the addition of Sophie Picheta.

Joining the team with immediate effect, Picheta will in her new role be dealing with a variety of customers with a focus on Michelin starred restaurants and fine dining including The Savoy, The Goring and The Ritz.

Picheta joins following three years in the restaurant team at Justerini & Brooks, where she was responsible for fine dining restaurant sales in Central London, having previously worked with Woodwinters and Vagabond Wines.

In her new position as an on-trade account manager at Lea & Sandeman, she will report to sales director Phil Weeks.

“Sophie brings with her a sharp understanding of the London restaurant scene, especially at the fine dining end. Her knowledge and passion for wine are really evident, and we are delighted to have her on board,” said Weeks.

The latest recruitment forms part of Lea & Sandeman’s strategy to further develop its wholesale channel, which has experienced continuous growth since 2014 when Weeks was brought in to revitalise this area of the business.

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