French grapefruit aperitif goes up against Aperol and Campari

By Jo Gilbert

Published: 16 January, 2018

UK spirits distributor Mangrove has announced the addition of French aperitif Pampelle to its portfolio – marking the liqueur’s worldwide launch.

Made with red grapefruits from the French island of Corsica and distilled in Cognac, the up-market liqueur from independent spirits company Think Brands has its eye on disrupting the growing aperitif market, dominated by Italian brands Aperol and Campari, with the aim of working its way into spritzes and Negronis this summer.

The liqueur is inspired by the Mediterranean, with production starting with the maceration of organic red grapefruits from Corsica.

The liquid is then distilled with citrus peel and botanicals from around the world including yuzu from Japan, cedrat from France and bitter orange bigarade from Haiti.

Mangrove, founded by John Coe and Nick Gillett, works on exclusive basis with spirits and liqueurs in the UK, working across the on-trade, independent and multiple off-trade retailers and UK duty free.

The aperitif, which was inspired by Think Brands founder, Patrick Borg’s “Mediterranean heritage and love for all things French,” will retail for £20 via Mangrove in the UK.

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