Wine Estates (GWE) has signed a deal as the exclusive UK distributor of Voyager Estate, taking over from Justerini & Brooks.
The deal will see GWE, founded by wine trade stalwarts Lynne and David Levin MBE, take on distribution of the Margaret River producer’s portfolio across the UK on-trade and to independent retailers with immediate effect.
Recognising the “challenges of the current market”, Voyager Estate said it had selected GWE to further develop key channels, including restaurants and the country house hotel market, and to concentrate on areas where there new opportunities, such as independent wine merchants.
“We have been in the UK since 1995 and have weathered the challenges that the market has been subject to. This collaboration and the prospect of working with Lynne and David in this market where our estate is so well-known and understood, is extremely exciting,” said CEO, Alex Burt.
Voyager Estate, which is the first winery from outside Europe to join GWE’s portfolio, was a perfect fit for GWE, said Lynne Levin, adding it “ticked all the boxes" from quality, sustainable wines to passionate individuals with a long-term view.
“We collaborate with our wineries to provide local, vineyard-to-table access to wine producers of provenance and character, with an emphasis on customer service,” she said.