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Matthew Clark bolsters wine menu with 83 tipples

Published:  10 October, 2017

Matthew Clark has bolstered its menu with an additional 83 wines, taking it to a total of more than 1,400, as part of its autumn wine release.

Compromising Champagne, sparkling, red and white wines, the host of newcomers had been picked following “extensive research” on emerging trends, said the drinks distributor.

To tap the trend for all things bubbly, a total of sixteen sparkling wines have joined the line up, including two champagnes from Tsarine and four from Alexandre Bonnett, which join the portfolio alongside a pair of bubbles from Coates & Seely and four from Greyfriars in a nod to the increasing thirst for home grown wine.

With every wine chosen for the range “carefully selected” to benefit Matthew Clark’s on-trade customers, the newcomers had been picked with current market trends in mind, said head of wine strategy, Laurie Davis, adding Matthew Clark would continue its focus on English home grown wines, with more arrivals due in the coming months.

Additions have also been made from Austrian vintner Robert Goldenits, whose red wines Blaufränkisch and Zweigold Zweigelt reflect the terroir of the unique area of Lake Neusiedl, while German producer Weingut Winter has joined the list with its exclusive Rieslings.

Newcomers from the western European side include Quinta dos Murças Minas from Portuguese Quinta das Murças and the Blanc and Negre wines from young Catalonian project, Cara Nord.

As Matthew Clark’s work in America continues to progress, the list has also been widened by wines from Oregon and the Finger Lakes region, as well as those from more off the beaten track localities, such as Uruguayan wines from Altos de José Ignacio.

Alongside the range expansion, ‘wine expression’ icons have been introduced across the entire portfolio to help customers find their way through the lists

Ranging from “dry, refreshing, delicate, light whites” to “Sophisticated, polished, complex reds”, the icons would not only help customers understand the list, but also act as a support when they arrange lists by style rather than by region, and to help retailers recommend similar wines to consumers.