Bombay Sapphire reveals campaign partners

By Lisa Riley

Published: 14 August, 2017

Bombay Sapphire has partnered with ten bars across Europe as part of its recently launched ‘A Gin Of Ten Journeys’ campaign.

For a 12-week period, each of the bars involved will create and serve a unique botanical-inspired cocktail inspired by the 10 botanicals infused to create the gin brand.

The UK bars taking part in the activity comprise Panda and Sons, Edinburgh; Science and Industry, Manchester; Scout, Shoreditch London; The Blue Bar at The Berkeley, Kensington London and Three Sheets, Dalston London.

The ‘A Gin of Ten Journeys’ push was launched at the backend of June in a bid to illustrate the artistry of Bombay Sapphire and “its botanical journeys” through unique, sensory experiences.

It was rolled out across physical and digital touchpoints, including advertising billboards and social media, featuring an image of a Bombay Sapphire bottle surrounded by illustrations of the 10 botanicals.

Created by Portuguese illustrator Mariana Rodrigues, it the image was made using a combination of techniques including pencil, ink, watercolour and digital colouring.

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