Martini looks to the stars to celebrate summer
Martini has joined forces with a host of stars, including Hollywood TV and commercial director Autumn De Wilde, in the vermouth’s and Italian sparkling wine brand’s latest cinematic commercial.
The ‘Play With Time’ film, launched to celebrate the start of summer and the Italian “joy of living”, was shot against the backdrop of Rome and was created in partnership with De Wilde; famous cinematographer Luca Bigazzi and Grammy award nominated choreographer Ryan Heffington.
It also features an all-star cast including ex-Formula One driver Susie Wolff; Russian actress Ravshana Kurkova and French fashion blogger Camille Charriere.
The 60-second film, running across digital channels now with a 90-second version broadcast across ‘the influencers’ own channels, had been created with a focus on educating new recruits within the drinks industry, said global brand director, Caroline Hipperson, adding it would build on long drink Martini & tonic’s momentum as “the drink of the summer”.
“It’s all about enjoying life the Italian way - getting together with friends in the late afternoon sunshine and truly being in the moment, completely carefree.”
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